Please join us in congratulating Michael Sellick from The Crochet Crowd! Michael is YouTube’s featured “On The Rise” partner for July due to a combination of your votes and optimization of his channel, Mikeyssmail. He is featured today in the “Spotlight” section on the YouTube homepage.

Michael’s start on YouTube was a bit of a fluke. Feeling bored one day in April 2008, he started posting videos of him teaching crochet, which he learned from his mother when he was 14. HIs channel has since turned into a resource hub for people all over the world interested in learning or developing their crochet skills. Whether you’re a seasoned crochet pro or want to learn how to pick up a hook, Michael’s videos can teach you how to crochet a crocodile stitch, small flower, ripple afghan, and more. Congratulations again to Michael and The Crochet Crowd! 

Here are a few words direct from Michael:
Get ready, set & hook! That's what we strive for here at The Crochet Crowd®. Our mission is to provide free education so that the fibre arts isn't one day a skill that we all remember but have lost the ability to actually do it. Many of us turn to crochet and knitting as a way to cope with our personal situations, find time to relax and to express our creativity. No matter what your skill level is, there's always room for more in our 'Crowd'. In 2009, we changed the focus of our channel to be community oriented instead of just revolving around myself, Michael Sellick. This switch in focus opened up a gateway of cross connection between individuals, companies and remarkably removed global borders to help and encourage each other with our skills. I am very proud of The Crochet Crowd® Members and love watching them expand their skills through picture postings and comments on our Facebook Fan Page. As my viewers grow and learn, so do I. Thank you to the voters and members of 'The Crowd' for using my videos as your educational resource. Our community is forever evolving and extremely active, if you don't believe me, come to to start your fibre arts journey. Thank you everyone, Happy Hook'n. 
If you’ve enjoyed this monthly On The Rise blog series and want to see more rising YouTube partners, check out our On The Rise Channel. Keep an eye out for next month’s blog post, as your channel may be the next one On The Rise!

Christine Wang and Devon Storbeck, YouTube Content Partnerships, recently watched “That Gotye Song.”

We’re sure you’ll agree that our YouTube stars are some of the most imaginative and creative around. It is amazing to think that some of the most successful creators on the platform, with millions of views, use little more than their bedrooms, a webcam and any props they can lay their hands on to produce compelling videos and build a global fanbase.

But many of our partners are ready to take their channels to the next level by using the latest equipment and editing techniques as well as tapping into the valuable advice from other experts and YouTube stars.

With this in mind we’re delighted to announce that in the next few weeks we’ll be opening the doors to our new creator space, housed in the offices of Google London’s Soho office. Our partners from all over Europe, Middle East and Africa will be able to book time in the space to create and collaborate with other creators, learn new techniques, as well as gaining access to state-of-the-art audio visual equipment, to help them generate great new content for their channels. The creator space is complete with the latest equipment such as DSLRs and cinema cameras, two studios including a green screen and editing suites. 


The space will be overseen by the YouTube Next Lab, a team focused on accelerating the growth and development of channels and creators on YouTube.  The Next Lab has launched programs like YouTube NextUp (now in 11 countries), Creator Academy and the YouTube Creator Playbook. More information on how to book will be posted on our Creator Hub.

Sara Mormino, Director of YouTube Content Operations and Next Lab, EMEA

Today’s guest post comes from Cathy Casserly, CEO of Creative Commons (CC), for an update on CC BY videos on YouTube.

Four million creative commons videos on YouTube are just waiting to be reused, remixed, and reimagined—more videos than anywhere else in the world.

Since the Creative Commons video library launch on YouTube a year ago, you’ve added more than 40 years’ worth of video to the mix. Anyone, anywhere can edit, build on and republish the library’s videos for free thanks to the Creative Commons Attribution license, otherwise known as CC BY.

Do you need a professional opening for your San Francisco vacation video? Perhaps some gorgeous footage of the moon for your science project? How about a squirrel eating a walnut to accompany your hot new dubstep track? All of this and more is available to inspire and add to your unique creation. Thanks to CC BY, it’s easy to borrow footage from other people’s videos and insert it into your own, because the license grants you the specific permissions to do so as long as you give credit to the original creator.

You can pass on the creative spirit when you publish your video, by choosing the option to license it under CC BY so that others can reuse and remix your footage with the YouTube Video Editor. This is where the fun really starts. Imagine seeing your footage used by a student in Mumbai, a filmmaker in Mexico City, or a music video director in Detroit. By letting other people play with your videos, you let them into a global sandbox, kicking off a worldwide team of collaborators. We all yearn to create and contribute – now you can join the fun, and open the door to collective imagination.

Ready to start adding the CC BY license to your original YouTube videos? If you want to grant the YouTube community the right to reuse and edit your video, select “Creative Commons Attribution license” from the “License and rights ownership” menu. Starting today, you also have the option to license your future videos under CC BY as a default. For more information, visit YouTube’s Creative Commons page.

Guest to the YouTube blog, Cathy Casserly, CEO of Creative Commons

What: The Sketch Pros Panel
When: Wednesday, August 15, 2012 from 7-8PM Where: Google: 340 Main St., Venice, CA
Arrive: 6:30-7pm Panel: 7-8pm Party/Mixer: 8-9pm Join us for The Sketch Pros Panel to learn more about some of YouTube's most successful sketch comedy channels!
Panelists include: Anders Holm: Creators of Mail Order Comedy and Comedy Central’s Workaholics Benny & Rafi Fine: Creators of The Fine Brothers channel and MyMusic channel Jason Schnell & Eric Pumphrey: Creators of Reckless Tortuga Ben Relles: Creator of the Barely Political channel and moderator of this panel.

Lloyd Ahlquist: Creator of EpicLLOYD & Co-Creator of Epic Rap Battles of History (ERB)

Fill out this form to attend!

Vidcon 2012 was a true celebration of our creators and the ways they’re making the world a more interesting, inspiring and entertaining place. Our creators have amassed colossal audiences, invented new genres of entertainment, built global brands that transcend media, and are reaching new milestones every day. Simply put, their channels are taking over the world. We recently made it easier than ever for more creators to earn revenue from their videos and become YouTube partners, resulting in over 1 million channels on YouTube now part of the partner program. As we expand the partner base, we want to recognize and celebrate our partners that have hit big milestones by officially rolling out YouTube Partner Rewards.

The channels receiving YouTube Partner Rewards have surpassed 500 million subscribers and 251 BILLION views (or 36 views for each person on Earth). Want to know if your favorite channels are in the mix? Find out and learn more about the YouTube Partner Rewards program at

To celebrate, we’re rewarding any channel that surpasses 1 million subscribers with one of these beauties:

That’s right. A gold-plated PLAY button to hang in your studio, office, or home. Initially, nearly 80 channels (from EpicMealTime to Ellen DeGeneres, Mondo Media to the Biebs, Michelle Phan to Katy Perry and many more!) will be receiving this award in addition to a super-nifty YouTube branded gift card to use toward video equipment and a limited edition camera case.  The more than 1,400 channels that have surpassed 100,000 subscribers will also receive the $500 gift card and camera case to help them on their way to 1 million subscribers.

We’ll continue to recognize channels with YouTube Partner Rewards on a regular basis, so be sure to subscribe to your favorite channels to help them hit their first million and get their own gold-plated play button.

From all of us at YouTube, congratulations to the first recipients - it’s amazing what you’ve accomplished, and we can’t wait to see what you all do next!

Tim Shey, Director, YouTube Next Lab, recently watched, “An Abridged History of Western Music in 16 Genres.”  

Every month, more than 800 million people come to YouTube to be entertained, educated, and amazed. We’re always testing new ways to surface content to this enormous audience. And now here’s another opportunity for you to show them what they’ve been missing.

We’re testing a promotional program where you will tell your channel’s story in 30 seconds or less. Qualifying submissions will be exposed, for free, across YouTube and the Google Display Network. 

You want in? You have only three more days to share with us a trailer that showcases your best content and makes viewers feel like they can’t live without you. For inspiration, check out this trailer from Pdrop.

Submission deadline is July 19, 2012, at midnight ET. Click here for rules and to submit your trailer.

We’re always testing new programs to help you build your audience, so follow us on Google+ for information on future opportunities.

Ryan Morales, Creator Marketing, recently watched “A Basset is an Asset

We’re excited to tell you about upcoming workshops that will be on Google Plus Hangouts on Air every week until the beginning of October. These are designed for all YouTube creators. Please join us every Wednesday at Noon PT / 3pm ET at the YouTube Creators Google Plus Page.

These workshops are organized in three sections: pre-production, production, and post-production. If you already feel great about pre-production but want to learn more about production and post-production, for example, feel free to come to only those sessions that interest you.

Full schedule below:


If you’d like to receive email updates about upcoming workshops or be part of the on-screen Hangout audience, please sign-up here.

We look forward to seeing you in a G+ Hangout soon! Again, they’re on Wednesdays at Noon PT / 3pm ET.

Austin Lau, YouTube Partner Development, recently watched “Ultimate Urban Playground SF

Google is constantly striving to improve our products, and a large part of this is gathering feedback from our users. Currently we are looking for YouTube partners interested in participating in a remote usability testing. The main goal of this study is to test new product features to better understand your needs.

The studies will take place on Monday the 30th and Tuesday the 31st of July. The studies will be remote sessions that we'll be streaming using Google+ Hangouts, so you can participate from home on your desktop or laptop computer. If you are interested in participating, please complete the questionnaire linked below. If you match the user profile we are looking for, we'll contact you and schedule your session appointment.

Details of the study:

  • The duration of the study session is 60 minutes
  • After participating, you'll receive a $50 Amazon voucher as a token of our appreciation
  • Interested? Sign up here.

To participate you will need to:

  • Be at least 18 years of age.
  • Accept the terms of our Usability Non-Disclosure Agreement.
  • Be able to work for an hour in a quiet place on a desktop PC or a laptop (no tablets or mobile phones).
  • Have a Google+ account we can use to create a joint Hangout to stream your session.
  • Allow us to video- or audio-record the session (the recording will only be used for internal documentation and analysis).

**Please note that you won’t be compensated for responding to this questionnaire; you’ll receive a voucher only if you actually attend a study session with Google.**

Thank you for your time.

If you have any questions about our usability studies, please visit our FAQ.

The personal information you provide to us in this questionnaire will only be used for purposes of Google user research. We will not share it with anyone else. For details on how Google treats your personal information, please read our Privacy Policy.

Kasia Kotecka, Research Participant Recruiter, recently watched "9-Year Old Prodigy Explains 'God Particle.'"

Each month, we identify four YouTube partners whose channels have recently experienced significant growth but haven’t yet reached the 100,000 subscriber count for our On The Rise program. Our featured partners this month are almost halfway to that mark, and we’re excited about how they’re sharing their passions on YouTube through tutorial- and demonstration-based videos. This July we’re excited to present to you four artists whose YouTube channels center on videos about makeup and style, the art of crochet, and spray paint.

We hope you enjoy the content these partners produce, and they’re looking to you to help them grow their YouTube presence, starting with the opportunity for one of these partners to be featured on the YouTube homepage. Check out their videos below and vote for your favorite in the top right corner of the official YouTube blog. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner will be featured on the homepage, Google+, Facebook and Twitter at the end of the month.

In past months past on the rise nominees, partners like jakatak69 and worldfoodprogram have gained many subscribers thanks to your support. The poll will be open until July 19th at 5pm PT, so don’t forget to vote for your favorite channel. Check back to see who secured the homepage feature on July 30th.

Ever wanted to re-create Katy Perry’s look from her newest music video? Aria’s YouTube channel has makeup tutorials on a variety of celebrity looks ranging from Lady Gaga to Lana del Ray. Check it out!

Crochet isn’t an easy skill to learn, but Michael Sellick’s simple, learner’s-paced tutorials can teach anyone to pick up a hook. The Crochet Crowd channel features a wide span of projects, including flowers, scarves, and baby clothes.

Brandon was inspired to start painting with spray paint during a day trip to Tijuana, Mexico in 1999. Since then he’s been developing and his honing his talent. Check out his channel to watch him create spray paint paintings of spacescapes and nature.

It’s easy to admire how a fashion model looks, but not quite so simple to emulate her style. British fashion model Ruth Crilly sets out on her channel to give you her informed suggestions about beauty, style, and even healthy recipe ideas!

If you’re interested in checking out more rising YouTube Partners, visit our On The Rise Channel, which features nominees, trending partners and monthly blog winners.

Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “A Conversation with my 12 Year Old Self: 20th Anniversary Edition.”