You may have noticed some recent changes in the number of views on your videos and channels. This is happening because we’re simultaneously changing how we count channel views and fixing some problems with counts on individual videos.

Your channel views will reflect what people can watch: We recently changed how we display total views on a channel. In the past, we’d count all the views of all your videos, even for videos that you may have deleted or made private. To make this less confusing to viewers, we’re transitioning to only displaying the total views of videos that are publicly available on the channel. So if you’ve deleted videos or made them private or unlisted, those views have been (or soon will be) removed from your channel total.

We're cleaning up bugs: You may have noticed a spike in views from mobile devices on Jan. 11-15, 2013. That was a bug on our end, and we’re going to fix that today on the video page, and you’ll see the correct view counts in YouTube Analytics over the next few days. You may also have noticed that some of your video views look low for Jan. 25-27, compared with the number of comments, shares, and likes on your videos. That was due to a one-time error in how we verify legitimate views, and we’re going to restore those views over the next several days.

Thanks for your patience with these transitions.

You are more than the sum of your uploads, and so is your YouTube channel. Your channel is your brand and identity on YouTube. Your channel is where viewers who don’t know what you are all about go to learn more and where subscribers go to find what to watch next. Channels are the library where viewers can dig deeper and browse your full video archive.

Over the last year, we have been evolving our product to make channels a central part of every YouTube visit. We tested the waters over a year ago by adding a subscription Guide to the homepage. This small change resulted in the number of new subscription per day doubling, so late last year we placed the Guide throughout the site and on our mobile apps.  

These changes have made channels ever more important and subscribers even more valuable. After all, with the Guide on every page, subscribers can see your channel every time they visit YouTube.

But what happens when they click on your channel in the Guide? Today, viewers see a plain feed view of your channel instead of the branded version that you have curated. This is because today’s channels don’t incorporate the Guide. Soon, we will be rolling out a version of channels which will allow every click from the Guide to take the user directly to your channel. New channels will also give you more flexibility around how you organize your content, a more personalized experience for your visitors and, most importantly, a consistent experience across all platforms - TV, mobile, tablet and desktop. This will allow subscribers to access your channel page seamlessly, as you have designed it, from any page on YouTube on any app.

What can you do now? Well for starters, we recommend holding off on re-skins or branding changes to your current channel. That time will be better spent building what you need for your new channel. We are excited to share the specs and start unveiling the product over the next few weeks.

Stay tuned!

AJ Crane, Product manager, recently watched Cats and Lasers with the GoPro Hero 2

Congratulations to Elise Strachan, the master chef for this month’s "On The Rise” featured partner channel, MyCupcakeAddiction. Not only is her channel the first featured in 2013, but it’s also the first Australian channel we’ve featured in the program, and Elise was recently appointed as one of the 15 Next How-To Gurus! MyCupcakeAddiction hosts tutorials on how to decorate and make cupcakes, cake pops and other sweet treats, and is in the spotlight on YouTube’s own channel today. Check it out to see some of Elise’s delicious creations!

Elise’s kitchen is based in Queensland, Australia, where she’s been cooking up sweet treats for several years. She often bakes for private events and weddings, on top of selling her cupcakes at a local market twice a week. In October 2011, she decided to expand beyond her Gold Coast clientele by producing videos on YouTube to inspire bakers worldwide. Now, no matter where you live, you can find do-it-yourself tips and tutorials for fun creations like Elise’s Angry Birds cake pops, stiletto heel cupcakes, or even a giant cupcake pinata!

Here are a few words from Elise:
This is an exciting accolade for our little channel, and a huge thank you goes out to the best subscribers in the world for your votes and support throughout voting week. We aim to provide high quality, step-by-step instructional videos showing you how to create the weird and wonderful out of cupcakes and cakepops. MyCupcakeAddiction has something sweet and stunning for any occasion. Make sure you head over to our channel to catch all the latest uploads: now bringing you 3 new tutorials each week! 
If you’ve enjoyed this monthly On The Rise blog series, and want to see more rising YouTube partners, check out our Google Hangouts with past featured partners on the Partner Support channel.

You can participate and help us surface YouTube talent by nominating a YouTube partner to be considered for the “On The Rise” program. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who have fewer than 100,000 subscribers and produce engaging content on a regular basis. See you next month!

Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Mission Impossible- Lindsey Stirling and the Piano Guys.”


A big round of applause for the top 15 channels selected for the YouTube Next How-to Guru program!

Last month, we asked you to submit your channels if you created amazing tutorials, how-tos and lessons - and you delivered. We’ve been busy writing brand new New Year’s Resolutions about everything from learning how to get fit, how to make bread or how to knit a scarf - inspirational stuff, indeed. And with the help of these motivating how-to gurus, we’ll better be able to keep up with our resolutions!

So without further ado, we present to you the top 15 winners, who will all receive private Google+ workshop series from industry experts and YouTube staff about best practices in developing long-lasting channels on YouTube, $4,000 worth of production equipment, and promotion on YouTube.

Get to know our newest how-to channels below, and make sure you subscribe to stay up-to-date with their tutorials.

Austin Lau & Matthew Yeager, YouTube Creator Programs, recently watched TheCraftyGemini.

In our monthly On The Rise program, we identify four partners whose channels are seeing significant growth but haven’t yet reached the 100,000 subscriber mark. This month, with your help, we’re excited to introduce you to four popular and promising partners so you can help them grow their audience and channels.

Our January nominees include a filmmaker, a cupcake artist, a vlogger, and a singer-songwriter, and you can help jumpstart their YouTube careers. Review their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.

In past months, featured On The Rise partners like RichardGaleFilms and polcan99 have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until January 18, 5pm PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on January 30.

Scott believes anyone can be a filmmaker if they have the ambition, and he’s spent several years demonstrating tips and tricks for how to make films on a strict budget and without top-of-the-line equipment. Check out his videos for low-cost DIY equipment ideas, Q&As and behind-the-scenes tutorials that support his philosophy, “it’s about technique, not the gear.”

You don’t have to have spent years in the kitchen in order to create professional-looking cupcakes or cake pops - and you don’t even have to travel to the Gold Coast to try them! Australian baker extraordinaire Elise will teach you how to make your own sweet treats with her step-by-step instructional videos.

Tris of TristopiaTV is a British vlogger who shares his thoughts and comments on a wide range of topics on his weekly vlog show, T-Time. Check out his channel to listen to his views from everything from the nationwide fascination with tea to the world ending.

A self-described “musician and hopeless romantic,” Tom hails from London and shares original music and covers of some popular songs with his audience via his channel. He writes and composes his own music for songs like “Pavement Sleeper” and puts his own spin on works from Bob Marley and Lana Del Ray to name a few.

If you’re interested in participating or have suggestions for partners you think should be featured, you can nominate a YouTube partner to be considered for the “On The Rise” program.

Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “WORLDS BEST SIGN FLIPPER.”