The official YouTube partners and creators blog
Transform a view into a donation
Tuesday, January 26, 2016
As a YouTube creator, you’re already making amazing content that inspires, entertains, and helps educate your community. Now, the videos you create can do even more — they can raise money to support your favorite cause.
We recently began rolling out donation cards to US creators, which let your subscribers and viewers donate directly from your videos. Just add a donation card, pick a nonprofit, and start doing good. You can choose any United States,
IRS-validated 501(c)3 public nonprofit organization
and they receive 100% of the money donated. We’re excited to take this first step and look forward to expanding into other countries so creators across the world can power nonprofits they care about.
YouTube has over a billion users. That’s almost one-third of all people on the Internet. And everyday those users watch hundreds of millions of hours of video, racking up billions of views – which are now billions of opportunities to do good.
Whether you’ve already hosted fundraisers on your YouTube channel or are looking for a simple way to get started, transform a view into a donation. Join creators like
John and Hank Green
and use the donation card to connect your audience with a nonprofit of your choice.
For more information about donation cards, check out the
YouTube Help Center
, YouTube For Good Program Manager, recently watched
A Deaf Man Learns That His Wife Is Pregnant
#IfIHadSpace? You asked for it, and you got it — YouTube Space Mumbai opens today
Thursday, December 3, 2015
Musicians Aakash Gandhi and Ash King stumble upon a magical doorway to YouTube Space Mumbai
Back in August we
that we would be partnering with renowned film school
Whistling Woods International
(WWI) to open YouTube Space Mumbai. We asked what you would do #IfIHadSpace and you
overwhelmingly on social media:
sci fi shorts
, and of course,
. Now, we are finally ready to unveil the Space, opening the doors to India’s YouTube creators and nurturing the next wave of entertainment talent for Bollywood and beyond.
At the opening event today, we started the show with a bang with a musical number by YouTube creator, pianist and composer
88 Keys to Euphoria
’s Aakash Gandhi, together with his collaborator Ash King. Their latest video,
Billie Jean | Jiya Re (Mashup Cover)
, which opened the event and was released today on YouTube, was shot entirely on campus and is the first official production of YouTube Space Mumbai.
YouTube’s new home for creators in Mumbai is a 1400 square foot space within WWI’s sprawling production complex, which includes a 400 square foot studio, a lounge and workshop space for creators to relax and socialize in, and an edit bay with two machines that are capable of 4K editing. There will also be a small office for our staff on campus, to interact not only with YouTube creators, but with the students at Whistling Woods. In addition, YouTube creators will have access to Whistling Woods’ sound stages and post-production facilities, including two fully-equipped professional studios over 3000 square feet each.
The creators’ lounge at YouTube Space Mumbai
The doors are about to open…
Opening ceremony of the YouTube Space with Subhash Ghai (center), founder and Chairman of WWI
At the YouTube Space, creators can also learn from industry experts and attend workshops to hone their YouTube know-how and production skills. Starting this month, the Space will host networking events for industry and education partners, as well as a regular schedule of workshops for creators. From a “Business Bootcamp” to classes on Adobe tools, these class will give creators the skills they need to operate and succeed as business entrepreneurs in digital media.
Creators will be able to book use of the YouTube Space through an online tool after they have taken an initial orientation class called “Unlock the Space.” The first Unlock the Space orientation will take place this coming Saturday, 5 December, 2015. Information and sign up for upcoming events and workshops will be on the YouTube Space website at
. Stay informed about the latest goings on at YouTube Space Mumbai by following us on Twitter
, or sign up for our newsletter at
Posted by David Macdonald, Head of YouTube Spaces, Asia Pacific, who recently watched
TVF’s Rajasthani Cowboys
Found in Translation: Language tools for building a global audience
Thursday, November 19, 2015
Do you ever feel like your videos are getting lost in translation? Y
ouTube has over a billion users and
is available in 76 different languages. So it’s easy to understand why it can sometimes feel that way.
On average, over 60% of a channel’s views come from outside of its creator’s home country. That means two out of every three people who watch your channel might speak a different language than you. So
how can you make sure viewers around the world can easily
discover, understand and love your content? That’s where our latest set of translation features comes in. Designed to help creators make their content more accessible and understandable to an international audience, they include:
Community-contributed subtitles and CC
crowdsource your video subtitles and let your community help you reach more people in more languages.
Opt-in by clicking here.
Translated titles and descriptions
translated titles and descriptions to your videos.That way fans can discover your videos in their native languages. We’ll display your video information in the right language to the right viewers.
Translation marketplace (beta)
order professional translations of your content right from your
. Once you've chosen the target language(s) you prefer, simply checkout and pay. When the translation is complete, we'll auto-publish your content and send you a confirmation email.
Some of our partners have already tested out these features and the impact has been pretty remarkable. Take
. Their channel more than
doubled the daily watchtime
on translated videos from Spanish and Portuguese speakers. In fact,
watchtime from Spanish users
These new features have the potential to fundamentally change the way VICE distributes its YouTube content on a global scale”, says Jordan DeBor, V
ideo Partnerships Manager at VICE.
“By removing the language barrier, YouTube delivers the opportunity to build new audiences in local markets and expand in our existing ones.”
With the help of over 20,000 volunteer translators,
, another important YouTube partner, has been experimenting with crowdsourced translations across thousands of videos in more than a hundred languages. They joined the new translation tools pilot just a few months ago and for the first time combined translated captions with translated titles and descriptions for two thousand videos in 11 languages. They saw major growth in localized watchtime – the channel’s localized watchtime increased from 20% to 35% overall, and in several cases up to 60%.
"For more than five years, we’ve been working to remove the barrier of language from TED’s mission in spreading ideas throughout the world”, says Kristin Windbigler, Director of TED’s Open Translation Project. “As one of our most important partners, YouTube has pushed the boundaries in making our videos not only accessible but also discoverable for viewers around the world.”
Ready to start using these features? Check out the translation tools
for more information!
, Product Manager, recently watched
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YouTube presses play on virtual reality
Thursday, November 5, 2015
This story was originally posted on the official YouTube blog. Earlier this year, YouTube began supporting 360 degree video on YouTube. Today, we’re unveiling new virtual reality (VR) features on Android that enable you to see and be seen in a whole new way.
If we’ve learned anything in the past 10+ years at YouTube it’s that capturing and sharing videos is a great way to bring people there with you—whether “there” is an
by violinist Tim Fain, or just a friend’s birthday party.
Virtual reality (VR) makes the experience of being there even more awesome and immersive, so today we’re bringing two new VR features to YouTube’s Android app. All you need is your current phone, and a
First, YouTube now supports
—a brand new kind of video that makes you feel like you’re actually there. Using the
that we humans use to see the world, VR video gives you a sense of depth as you look around in every direction. Near things look near, far things look far. So if you were excited about
, this is pretty freakin’ cool.
To give it a try just find a VR video on YouTube—like the
Hunger Games Experience
TOMS Shoes Giving Trip
tap the new Cardboard icon, drop your phone into your Cardboard viewer, and you’re off! If you’re a creator, you can also check out technologies like
to capture and share your own VR videos.
Check out this and more VR videos here
Our second bit of news is for the universe of existing YouTube content. And that’s the fact that you can now watch any video using Google Cardboard, and experience a kind of virtual movie theater. Just select the new “Cardboard” option from the watch page menu, drop your phone into your viewer, and you’re done. You’ll now have the largest VR content library right at your fingertips.
Both of today’s updates make it easier to be there. In some cases, really there there. So download the new YouTube app from
, and get going.
Kurt Wilms, Senior Product Manager, YouTube VR recently watched “
Waves of Grace
”, Sanjeev Verma, YouTube Product Manager, recently watched “
LA Phil: The Orchestra VR Video Experience
” and Husain Bengali, Product Manager, Jump recently watched “
Apollo 11 moon landing
YouTube Red is here: Seven things to know about our new subscription service
Wednesday, October 28, 2015
Today in the U.S. we’re launching
to give your fans a new way to enjoy YouTube, and creators an additional way to earn money from their videos. There's been some helpful
out there on how to think about YouTube Red but here are seven things we think every creator should know:
1. The YouTube you know and love is here to stay.
Your fans can still enjoy your content on YouTube for free and you’ll get paid from the ad revenue generated, as always.
2. A new option
YouTube Red allows fans to watch videos uninterrupted without ads, save them offline and play in the background while still supporting creators through their membership fee.
And as a special bonus - YouTube Red works with Google Play Music, so users who subscribe to one automatically get access to the other.
3. A new source of revenue.
with the launch of YouTube Red, our creator community will make as much or more money on YouTube than they would have without it.
And on a per-user basis, a paying YouTube Red member will generate more money for creators than a typical ad-viewing, free user.
4. Let’s talk about free trials.
Creators are the lifeblood of YouTube. So with Google Play Music subscribers instantly joining YouTube Red, we will pay a portion of the revenue we receive from these subscribers to our creators on day 1. Even with 30 day free trials, our creator community will make as much or more as they would have without YouTube Red.
5. Participating in YouTube Red doesn’t cost creators a thing.
Whether or not you personally decide to pay for a YouTube Red membership, your videos can still be a part of YouTube Red and you’ll still be able to earn new revenue from your viewers’ membership fees.
6. Creators don’t need to do anything differently for YouTube Red.
Some creators have asked whether they need to make longer videos to make money on YouTube Red. The most important factor is that your videos are engaging and people spend time watching them and sharing them with more people. In other words - we see plenty of short-form videos that get way more overall watch time than long-form videos because they’re more engaging and shareable.
7. Now your fans can enjoy your videos in more ways.
With YouTube Red, your fans can engage with your content more. They can take your videos with them wherever they’re headed, whether or not they have an Internet connection. They can keep your videos playing in the background on their phones while answering text messages or looking up directions. We’re just getting started, but we think YouTube Red is going to be great for both you and your fans.
For more info, check out our
for answers to specific questions. We’ll keep updating this page on an ongoing basis, so be sure to ask your question on a
YouTube Help Forum
Matt Leske, Senior Product Manager,
Bali Road Trip in 4K! - #onedayoffline
Meet YouTube Red, the ultimate YouTube experience.
Wednesday, October 21, 2015
This story was originally posted on the official YouTube blog.
By focusing on what fans want, YouTube Red will play an important role in expanding user engagement on YouTube and provide creators like you with an additional way to get paid for the content you’re already creating. While this is just the beginning, we’re confident that as membership grows, YouTube Red will deliver more and more value to you. Questions? Check out the
YouTube Help Center
for more info.
For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their favorite videos uninterrupted.
On October 28, we’re giving fans exactly what they want. Introducing YouTube Red -- a new membership designed to provide you with the ultimate YouTube experience.
YouTube Red lets you enjoy videos across all of YouTube without ads, while also letting you save videos to watch offline on your phone or tablet and play videos in the background, all for $9.99 a month. Your membership extends across devices and anywhere you sign into YouTube, including our recently launched Gaming app and a brand new YouTube Music app we’re announcing today that will be available soon.
YouTube Music is designed to make discovering, watching and listening to music easier than ever.
Any song or artist you choose on YouTube Music will start you on a personal journey through one of the richest music catalogs; just sign in, tap a track you love, and see where your music takes you.
And as a special bonus - YouTube Red works with Google Play Music, so subscribe to one and automatically get access to the other.
And starting early next year,
YouTube Red will get even better with member-only access to new, original shows and movies from some of YouTube’s biggest creators. You can read all about Originals coming to YouTube Red
We’re working to bring YouTube Red and our YouTube Music, Gaming and Kids apps to more countries soon.
And don’t worry! The free, ad-supported version of YouTube we all know and love isn’t going anywhere. You’ll still be able to enjoy YouTube, along with the YouTube Kids, Gaming and Music apps free of charge. But with YouTube Red, you’ll be able to support the people who make your favorite videos while watching what you want, when you want, on any device you want, uninterrupted.
Viewers in the U.S. can
try YouTube Red
for free with a one month trial on October 28 and YouTube Music will be coming soon.
Matt Leske, Senior Product Manager, recently watched
"The Juice Challenge"
Next Stop: YouTube Space Rio de Janeiro
Thursday, September 10, 2015
Cariocas are a creative bunch. They make you
. They have the power to make
your mouth water
your mind travel to unimaginable places
. To support this incredible community of YouTube creators and foster the next generation of talent, we are going to set up a new YouTube Space in the breathtaking metropolis of Rio de Janeiro.
Located in Porto Maravilha, the city's soon-to-be-renovated historic port area, the YouTube Space Rio will consist of a roughly 2,000 sq-meter collaborative facility for YouTube creators. They will have free access to a cutting edge production facility fully equipped with cameras, lights and audio gear, live and post production capabilities, in addition to training programs, workshops and community events. The space will act as an incubator, giving online content creators the tools and guidance that enable them to innovate and experiment.
This is YouTube Space’s next stop, following in the footsteps of
New York City
, and more recently in
Since the first Space was inaugurated in 2012, creators have visited these facilities over 100,000 times, and our partners have created over 10,000 videos
, generating over 1 billion views.
Like all of our Space facilities, the
YouTube Space Rio will be a place where creators can collaborate, innovate and experiment with new content for audiences around the world to watch and love. It’ll also offer opportunities to:
: From training programs to workshops, there are opportunities to get hands-on experience from industry leaders, and learn to use high end production equipment, production techniques, and YouTube best practices.
: Attend events, meet fellow creators, spark new ideas and share experiences on how to succeed on YouTube. Collaborate with
and other great storytellers.
: This is a space for creators to bring stories to life. They’ll have access, for free, to studios and all the latest audio, visual and editing equipment that will enable them to create great videos that fans will love. Experiment with 4K videos, 360-degree technology, and live transmissions.
The warehouse where the Space will be located will be entirely renovated to revitalize its history and make it an amazing home for the entire community. But we are so excited that we wanted to give you a sneak peek. This is just the beginning, and we want to continue helping foster creativity, entrepreneurship and partnership with video creators in Brazil and around the world. It’s amazing to see what Brazilian creators have already been producing and we are excited to see what can come next, once the resource barriers that inhibit innovation and creativity are removed.
Posted by Alvaro Paes de Barros, Head of YouTube Spaces, Brazil, who recently watched
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